We blend industry knowledge, senior counsel and quality execution to target real outcomes.

Our role

Clients engage OneProfile as their outsourced communications manager or as a specialist resource to support in-house teams and projects.  Our niche focus allows for us to explore and implement the best mix of media and industry activities that tell your story and affirm your market position.

Our clients

Our clients are typically  domestic and international funds, intermediaries and service providers looking to expand their local market presence and build awareness of their offering. Our work is valued by  global CEOs, industry leaders, and start-up entrepreneurs who seek insightful advice, responsive service and real outcomes without the bull.

Our approach

At the heart of any communications program is your communication purpose.  Once this is clearly affirmed we  assess the full scope of issues and opportunities that may aid or detract from achieving this purpose.  We are very thorough in our due-diligence approach from the outset, and even more thorough in assessing the market landscape to identify activities and content likely to cut-through.

We differ to many agencies in that every idea is executed by a senior strategist, ensuring tactical elements remain connected to the strategic communications purpose.

Our integrity, responsiveness and honesty are valued by clients, media and industry professionals across the financial services industry.

Our operation and people

Emma Cullen-Ward

Established in March 2006, OneProfile Communications remains firmly grounded in the view that one strong and consistent profile sets your organisation apart and grows its brand value.

Spearheading all campaigns is OneProfile founder and director Emma Cullen-Ward, who brings 16 years of communications experience and an astute radar for news and issues.

She has extensive experience managing communications for private, listed, industry and government organisations with a focus on the financial services sector. Before establishing OneProfile in early 2006, Emma managed public affairs for wholesale bank ABN AMRO in Australia, and prior to that led numerous media and political campaigns as a director of a leading issues management firm. She holds a commerce degree from the University of Queensland and has undertaken postgraduate study in applied finance.

Additional communications specialists are contracted to suit project needs, selected from a well-developed network of affiliate strategists and practitioners spanning Sydney, Brisbane, Hong Kong and Singapore and the United Kingdom.